Market Sizing
Introduction to Market Sizing Market Sizing is the process of estimating the potential size of a market, either in volume or value terms. It’s a crucial component of strategic planning, particularly for businesses exploring new markets, launching new products, or seeking investment. Understanding the size of the market hel
Market Entry Strategies
Introduction to Market Entry Strategies Market entry strategies are crucial for businesses looking to expand into new markets. These strategies determine how a company will deliver its products or services to a new market, considering factors like competition, consumer behavior, local regulations, and market dynamics. Key Market
Market Opportunity Analysis
Introduction to Market Opportunity Analysis Market Opportunity Analysis is a vital strategic exercise that helps businesses identify and evaluate potential market opportunities. This process is crucial for companies looking to launch new products, enter new markets, or expand existing product lines. It involves a deep understand
Liability of Foreignness
Introduction to Liability of Foreignness Liability of foreignness refers to the inherent disadvantages that foreign firms experience in host countries compared to domestic firms. This concept, central in international business studies, suggests that companies operating outside their home country face additional costs and challen
Lewin’s Force Field Analysis
Introduction to Lewin’s Force Field Analysis Lewin’s Force Field Analysis is a strategic tool developed by Kurt Lewin, a pioneering psychologist, in the 1940s. It is used to understand what factors are involved in making a change successful, by analyzing forces that drive change and those that resist it. This tool is
Kurt Lewin’s Change Model
Introduction to Kurt Lewin’s Change Model Kurt Lewin’s Change Model, developed by social psychologist Kurt Lewin in the 1940s, is a fundamental theory in the field of organizational change. It describes the process of change in three key stages: Unfreezing, Changing, and Refreezing. This model is acclaimed for its si
Kotter’s Change Model
Introduction to Kotter’s Change Model Kotter’s Change Model, developed by Harvard Business School professor Dr. John Kotter, is a widely recognized framework for managing organizational change. Introduced in his 1996 book, “Leading Change,” this model provides an eight-step process designed to help organi
Kraljic Matrix
Introduction to the Kraljic Matrix The Kraljic Matrix, developed by Peter Kraljic in 1983, is a strategic tool used in procurement and supply chain management. It helps companies analyze their procurement portfolio and develop a balanced strategy for managing suppliers and products. The matrix categorizes procurement items based
Keller Funnel
Introduction to the Keller Funnel The Keller Funnel is a revolutionary device in the field of plastic surgery, specifically for breast augmentation procedures. Introduced in 2009, it has significantly enhanced the technique and outcomes of silicone breast implant surgeries. The funnel is a cone-shaped, lubricated tool that allow
Kaizen
Introduction to Kaizen Kaizen, a Japanese term meaning “change for better,” is widely recognized in the business world as a methodology for continuous improvement. This concept has its roots in post-World War II Japanese quality improvement practices and has since become integral to many business strategies globally,