Introduction SERVQUAL, developed by Parasuraman, Zeithaml, and Berry in the 1980s, is a service quality framework that assesses customer service quality in business. It’s based on the perception gap between expected service and perceived service. The model identifies five key dimensions of service quality. The Five Dimensi

Introduction The Services Marketing Mix, an extension of the traditional 4 Ps of marketing (Product, Price, Place, Promotion), was developed to address the unique challenges of marketing services. It adds three additional Ps: People, Process, and Physical Evidence, making it the 7 Ps of marketing. The 7 Ps Explained Application

Introduction Servant Leadership is a leadership philosophy first proposed by Robert K. Greenleaf in 1970. This approach emphasizes the leader’s role as a servant first, prioritizing the needs of employees and the community over traditional authoritative leadership styles. Core Principles Application in Leadership Servant L

Introduction The SCRAP Framework is a tool used in project management and organizational development to assess and improve processes and workflows. SCRAP stands for Simplify, Combine, Rearrange, Automate, and Prioritize, encapsulating key strategies for optimizing operations. Components of the SCRAP Framework Application in Busi

Introduction The Structure-Conduct-Performance (SCP) Framework is a model used in industrial organizational economics to understand how market structures influence a firm’s behavior and performance. Developed in the mid-20th century, this model helps in analyzing different market and competitive environments. Components of

Introduction Developed by Edgar Schein in the 1980s, Schein’s Organizational Culture Model provides a framework for understanding, analyzing, and evolving the culture within organizations. It highlights three distinct levels: Artifacts, Espoused Values, and Basic Underlying Assumptions. The Three Levels Application in Orga

Introduction Scenario Planning, also known as scenario analysis, is a strategic planning method used by businesses and organizations to envision and prepare for various future possibilities. Originally developed by military strategists and later adopted by corporations, this tool helps in understanding uncertainty and fostering

Introduction The Satir Change Model, developed by family therapist Virginia Satir, is a psychological model that describes the effects of change on human behavior. Initially designed for family therapy, it has been effectively applied in organizational change management. The model outlines five stages experienced by individuals

Overview The Sandler Selling System, developed by David Sandler in 1967, revolutionized the sales training industry. It’s a comprehensive sales training method that focuses on the psychology of buyer-seller interactions, emphasizing a consultative approach rather than traditional sales tactics. The system is designed to fo