Integrated Marketing Communication (IMC)
Introduction to Integrated Marketing Communication Integrated Marketing Communication (IMC) is a strategic approach to marketing that aligns and integrates various communication tools, channels, and resources within a company to provide clarity, consistency, and maximum communication impact. The core idea is to ensure that all f
Instinct Bias
Introduction to Instinct Bias Instinct Bias, often referred to as “gut feeling” or “intuition,” is the tendency to rely on instinctive reactions and immediate judgments rather than rational analysis in decision-making. While instinct can be a powerful and efficient guide in many situations, instinct bias
Innovation S-Curve
Introduction to the Innovation S-Curve The Innovation S-Curve is a model used to describe the adoption and maturation of new technologies or products over time. The curve illustrates how an innovation progresses through stages of initial development, rapid growth, and eventual maturity and decline. This concept is fundamental in
Innovation Ambition Matrix
Introduction to the Innovation Ambition Matrix The Innovation Ambition Matrix is a strategic tool used by businesses to categorize and prioritize different types of innovation based on their level of ambition and potential impact. This framework helps companies balance their innovation portfolio, ensuring a mix of incremental, s
Information Asymmetry
Introduction to Information Asymmetry Information Asymmetry occurs when one party in a transaction has more or better information than the other party. This imbalance can affect the decision-making processes in various market transactions, leading to inefficiencies and sometimes unfair advantages. It’s a concept widely exa
Influencers
Introduction to Influencers In the digital age, ‘Influencers’ refer to individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. Typically, these individuals have a following in a distinct niche, with whom they act
Incremental Innovation
Introduction to Incremental Innovation Incremental Innovation refers to the process of making small improvements or updates to existing products, services, or processes. Unlike radical or disruptive innovation that seeks to create groundbreaking changes, incremental innovation focuses on optimizing and enhancing current offering
Ikigai
Introduction to Ikigai Ikigai is a Japanese concept that translates roughly to “reason for being” or “reason to wake up in the morning.” It’s a philosophy that emphasizes finding personal fulfillment and balance in life. Ikigai lies at the intersection of four primary elements: what you love, what y
Hook Model
Introduction to the Hook Model The Hook Model is a concept used in product design and user experience to describe how products and services can create habit-forming behaviors in users. Developed by Nir Eyal, it’s a four-step process built on the basic principles of behavioral psychology and is used to increase customer eng
Hofstede’s Cultural Dimensions
Introduction to Hofstede’s Cultural Dimensions Hofstede’s Cultural Dimensions Theory is a framework for understanding cultural differences across countries and regions. Developed by Geert Hofstede, it’s widely used in the field of international business, cross-cultural communication, and global management. The