Services Marketing Mix
Introduction The Services Marketing Mix, an extension of the traditional 4 Ps of marketing (Product, Price, Place, Promotion), was developed to address the unique challenges of marketing services. It adds three additional Ps: People, Process, and Physical Evidence, making it the 7 Ps of marketing. The 7 Ps Explained Application
Servant Leadership
Introduction Servant Leadership is a leadership philosophy first proposed by Robert K. Greenleaf in 1970. This approach emphasizes the leader’s role as a servant first, prioritizing the needs of employees and the community over traditional authoritative leadership styles. Core Principles Application in Leadership Servant L
SCRAP Framework
Introduction The SCRAP Framework is a tool used in project management and organizational development to assess and improve processes and workflows. SCRAP stands for Simplify, Combine, Rearrange, Automate, and Prioritize, encapsulating key strategies for optimizing operations. Components of the SCRAP Framework Application in Busi
SCP Framework
Introduction The Structure-Conduct-Performance (SCP) Framework is a model used in industrial organizational economics to understand how market structures influence a firm’s behavior and performance. Developed in the mid-20th century, this model helps in analyzing different market and competitive environments. Components of
Schein’s Organizational Culture Model
Introduction Developed by Edgar Schein in the 1980s, Schein’s Organizational Culture Model provides a framework for understanding, analyzing, and evolving the culture within organizations. It highlights three distinct levels: Artifacts, Espoused Values, and Basic Underlying Assumptions. The Three Levels Application in Orga
Scenario Planning
Introduction Scenario Planning, also known as scenario analysis, is a strategic planning method used by businesses and organizations to envision and prepare for various future possibilities. Originally developed by military strategists and later adopted by corporations, this tool helps in understanding uncertainty and fostering
Satir Change Model
Introduction The Satir Change Model, developed by family therapist Virginia Satir, is a psychological model that describes the effects of change on human behavior. Initially designed for family therapy, it has been effectively applied in organizational change management. The model outlines five stages experienced by individuals
Sandler System
Overview The Sandler Selling System, developed by David Sandler in 1967, revolutionized the sales training industry. It’s a comprehensive sales training method that focuses on the psychology of buyer-seller interactions, emphasizing a consultative approach rather than traditional sales tactics. The system is designed to fo
The Power of Three: Exploring the Rule of Three in Communication and Design
The Rule of Three is a timeless principle that has been employed in various fields, from storytelling and marketing to design and rhetoric. This rule suggests that things presented in threes are more satisfying, memorable, and effective in communication. In this article, we will delve into the intricacies of the Rule of Three, i
Rule of Thirds in Visual Composition: A Guide to Enhancing Your Photography and Design
The Rule of Thirds is a fundamental principle in the world of visual composition, widely used by photographers, designers, and artists to create visually pleasing and balanced images. This concept is a valuable tool for anyone looking to improve their photography and design skills. In this article, we will explore the intricacie