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February 2025

Home2025February
12.02.
Insights

Friction as a Feature: Rethinking Smooth UX in a Complex World

Smooth isn’t always smart. Sometimes friction is the design. In design circles, friction is often treated as the enemy. Remove it. Reduce it. Streamline the journey. Make it seamless. But seamlessness is not neutral—it’s a value choice. And in many cases, it leads to shallowness, risk, or harm. Some actions should be harde

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